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Authenticity in the perception of users of the BeReal network
Tabačíková, Kristýna ; Soukup, Martin (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis "Authenticity from the Perspective of BeReal Social Media Users" examines the concept and perception of authenticity among users of the social media platform BeReal. It also focuses on the expression of identity and self-presentation within the platform's environment and investigates the motivations that drive participants in the research to use BeReal. The theoretical part of the thesis delves into the concepts of authenticity, identity, self-presentation, and sharing everyday experiences, providing the contextual framework for the study. The theoretical foundations draw from George E. Newman's categorization of authenticity, Erving Goffman's dramaturgical analysis, the exhibitionist approach to self-presentation, and social photography. The research aimed to explore how BeReal users interpret the concept of authenticity, how it manifests for them, and what it means to them. For this purpose, semi-structured in-depth interviews were conducted, and the data were subsequently analyzed using thematic analysis. The results revealed that authenticity does not hold significant importance for BeReal users, who primarily use the platform to maintain social contacts. Participants associated authenticity with aspects of ordinariness and non-aesthetics, or as a means of expressing their...
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Self-presentation of Fitness Trainers on Instagram
Shelevaia, Anastasiia ; Numerato, Dino (advisor) ; Krištofič, Peter (referee)
This thesis deals with the topic of self-presentation of the Czech personal fitness trainers on the Instagram. Because of the large expansion of the internet and social networks, for example the Instagram, the form of interpersonal relationships has changed and not only the personal but also the professional ones. Since the idea of offering the goods, services and web services online is spreading, on the Instagram in particular, the need to study this phenomenon has emerged. The objective of this thesis is to provide a look into the phenomenon of the professional self- presentation of fitness trainers in the online world, with the example of the social network Instagram. The theoretical framework for this thesis is the dramaturgical approach of Erving Goffman and his basic terms such as "backstage", "frontstage", "appearance", "special equipment". The practical part of the thesis is based on the content analysis of the profiles of the individual personal fitness trainer on the Instagram and uses visual and text demonstrations from the profiles themselves. The main result of the research is the interpretation of the phenomenon of self-presentation related to the dramaturgical approach, the detection of the similarities and differences between the individual trainers in the forms of presentation in...
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The Creation of Personal Identity on Social Network Sites
Mesiariková, Ivana ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
This final thesis is looking for ways social networking site users understand their virtual image, online identity and the way online identity is made. It also deals with the way users view the use of social networks and the fact that their virtual profiles reflect their personalities and opinions. It also handles a study on how users perceive the closeness of "Facebook world", whether as a world made up of real people contacts or just a cold virtual space. Social network users leave a digital trace behind. In addition, this thesis follows its impact on online reputation. Also it follows effect it has on user's virtual contacts. It considers attitudes towards social networking sites based on age and gender. It mentions certain effects that accompany user and his presence on internet and social network in general: disinhibition effect, flaming, trolling or spiral of silence theory. It describes evolution of the communication on social networks. In the final stage it focuses on commercial potential: marketing opportunities on Facebook, ways to exploit users' data and what will be the benefit for both parties.
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Psychological aspects of membership in online communities
Janda, Marek ; Štětovská, Iva (advisor) ; Slaměník, Ivan (referee)
This thesis focuses on online communities - both their historic and current form. Various forms of communications are described, main focus is then given to identity online and self-presentation - various forms it can take, which expressive devices are used, how trustworthy is it and how is it perceived by other others. Influence of anonymity is mentioned. Empirical part of this work explores online friendship relations, cornerstone of the current wave of social networking services. It asks several questions about ways in which they affect communication between users. Relation between several factors (reciprocity, direction of initiation of said relation) and both quantity and frequency of communication between those users before and after that friendship is established.
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